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Author: Christopher Hogans

Why Promoting With Branded Merchandise Works

It can be difficult to come up with the best way to market your business to your clients and one of the most popular ways to do it is through promotional merchandise. Promotional merchandise for sale in Australia can include affordable items like mugs and pencils along with some other more expensive products. People like getting things for free and there are a lot of ways that giving out promotional merchandise can help to strengthen your business. 

Why Promoting With Branded Merchandise Works

They Reward Your Clients 

As a business owner, you appreciate every single one of your customers. While sales and other discounts can show your customers that they appreciate you, chances are that they will forget about it quickly. Promotional products help built your brand’s identity and can also build a relationship with your customer. When someone has an emotional response to a brand, they get passionate about it. This fact is kept in mind when designing a lot of different ways of advertising. Promotional items that your clients use and enjoy can help to ensure that they are committed to your company and what they have to offer. 

Increases Customer Retention 

While gaining customers is important, it’s also important to make sure that you do what you need to do to keep them coming back to you. By handing out branded merchandise to your customers that are already there, you are showing them that you are committed to keeping them and making sure that they are satisfied with your business. Your customers could stay interested in your brand and what it has to offer every time that they interact with their personalized promotional merchandise. By keeping the customers that you already have, you can increase your revenue. 

It’s Cost Effective 

When you consider how big of an impression branded merchandise leaves, it can be just as if not more cost effective when compared to other types of marketing. While advertisement on television, magazines, and radio isn’t aimed towards users directly, branded merchandise is and will be interacted with as well. With as often as your customers could interact with your products, you could be saving 66% when compared to other methods of advertising that are more conventional. 

Promotional Merchandise Can Be Given Away 

Things like pens and mugs often get given to other people which increases how much exposure that your business is getting. More than half of the customers that were questioned stated that they usually passed along branded merchandise if they didn’t need it instead of throwing it away. Your brand can benefit from these impressions from products that are given away. 

By understanding the many benefits that promotional products have to offer, you can better implement them into your advertising strategy. It’s important to make a lasting impact and promotional products are a great way to do that. Not only do they advertise your company, they are useful for your customers as well and they will be grateful for the free gift.… READ MORE ...

Five Strategic Steps for Startup Marketing

There have been many tips that provide information about how to build a startup with the Digital Agency Gold Coast, a powerful tip to find reasonable and other startup ideas. This time I want to share how to implement the right marketing strategy when the product has been made and ready to be thrown to the public.

1. Remarketing

The Digital Marketing Agency site myrobotmonkey describes the correct definition of remarketing which is an advanced feature on Google AdWords especially for the Google Display Network. When used properly this feature is very powerful for increasing sales conversions. Because this remarketing feature will display Google AdWords ads on those who have visited the site. Remarketing is the most basic way that must be done to increase awareness, traffic and ultimately sales.

One way that can also be used for marketing strategies is to install Facebook custom audience pixels. This is important so that you can target consumers who already know your product through advertisements on Facebook. The method is fairly easy, you can simply upload a list of emails and cell phone numbers of at least 20 people, then automatically the custom audience will send the ad. You can also reach more consumers by utilizing the number of visitors who see sites and mobile applications.

2. Email and marketing content

Content marketing is now one of the easy steps that has proven to reach more consumers, so make sure when the product is ready to be launched, create massive and educational marketing content. Determine what marketing content is right for your product and who the market wants to target.

No less important is the choice or opt-in option or the option to opt-out must always be on the site or the marketing content and e-mails are spread. Do not let consumers feel disturbed and ultimately become antipathy with your product because of the incomplete two choices. Make a strategy that is right and smart when launching the movement of acquiring customers through email and marketing content.

3. Offline activities (community)

Currently there are many communities that you can specifically aim at according to the products offered, so try to hold or participate in a variety of offline activities. Most potential customers, partner investors to employees like to gather or spend ‘quality time’ in various activities.

Make sure your brand has appeared in these activities, from the 10 new customers that you managed to get at least is a positive step that you can achieve besides relying on testimonials or comments on the site.

4. Online competition

Organizing competitions or contests through social media is also one of the marketing strategies that you can do regularly. By doing this activity, you can acquire more customers, increase your brand awareness and of course can promote products by giving giveaway or gifts in the form of products you sell. It is highly recommended for all startups to hold this activity regularly, which is proven to be successful and able to increase the number … READ MORE ...

Consistent Branding: Why it Matters

When it comes to turning your business from a fledgling startup into a global success, branding will play an undeniably crucial role. Some of the world’s biggest brands are enjoying success for any number of reasons – but one of the things they all have in common is that they’re instantly recognisable.

From colours, logos and fonts to a tailored online voice and social media presence, if you’re serious about competing with the giants in your industry, you’ll need to get serious about your branding. Still wondering why? Let the packaging experts from Kendon Packaging offer some insight…

 

Consistent Branding: Why it Matters

Image: Pixabay

Alt text: Coca-Cola bottle tops

 

It makes you credible

As your business starts out, getting customers to consider you a credible brand is no mean feat – after all, unless you have a completely unique idea, chances are there’s a bigger company out there who’s being doing it for longer. This undoubtedly presents a challenge, as your brand is essentially a tiny fish swimming in a very big pond – but it doesn’t have to be this way for long.

This is where branding can be a vital lifeline. From the moment you launch your website and social media accounts to the point at which you hand out business cards, branding should be at the forefront of your mind – and, of course, the planning for this begins long before users first get a glimpse of your homepage. As with anything, preparation is key – so put in the hours it takes to brainstorm, design and redesign your font sizes, colours, styles and imagery until you’re happy to roll the result out across all aspects of your business.

 It breeds familiarity

With credibility comes familiarity, and as your brand begins to have its voice heard, you’ll soon see the same faces returning time and again. From the logo on your store to the packaging used to wrap goods for customers to take home, make sure your brand is recognised at every opportunity.

In a world which is strongly influenced by the digital sphere, there’s still a huge amount to be said for the power of word of mouth – so don’t underestimate the impact a rave review can have in terms of loyalty.

It encourages loyalty

Speaking of loyalty, once your brand begins to be recognised, you can think about rewarding these customers to improve the likelihood of them returning. Think about advertising specifically to those who have bought from your brand before and create a sense of inclusion that will nurture repeat custom and help buyers to feel special.

Think about how brands like Waterstones, Costa and Nando’s reward their customers – they give them things they know they want. In other words, more money to spend in-store, free coffee or free food. Use this sort of tactic to your advantage and you’ll be able to reward your customers in a way you know will keep them coming back.

Whether it’s your paper bags, website logo or social … READ MORE ...

Welcome to Your New Best Friend: The Phone Finger

We have computers, cars, televisions, the Internet, smartphones, devices that speak back to us. So, what else could we use? Haven’t we created everything necessary in society? We’ve pushed technology to its edge, right? Think again, we haven’t created the phone finger or have we?

 

Welcome to Your New Best Friend: The Phone Finger
Recently, there has been an inventor who has created an item that could perhaps become your next best friend. Wouldn’t it be helpful and handy to have a device that could do stuff for you with its own finger? Like pulling itself towards you. Or what about giving you a little tickle to brighten your day. Well, that is exactly what a phone finger can do for you. Some of you may be creeped out by a phone finger. That’s understandable. Isn’t it enough that we have devices that talk to us and cars that drive themselves? Some may think that, but technology has proven time and time again that it aids us and pushes society further. Artificial intelligence has found its way into creating a device that basically allows you and your phone to have a best friend.

Searching the web to learn more about this crafty invention may be a bit hard. A website or two may cover this. This is very new and not many media sites are covering it just yet. Tests and further progress are still being done to make sure this item is ready for the public. When the public can get their hands on one of these phone fingers, they will be able to have a phone assistant. This will absolutely revolutionize the way we interact with our phones.

This device is made of small servo motors. The device has a total of five of these motors. The motors are surrounded by a shell that has been 3D printed. An open-source hardware is the control center of this device. Power and data transmission are dependent on a variety of mobile operating systems. The technology used to create this robotic finger is rather simple. The finger replicates a human finger in motion. The finger can scratch, itch and crawl.

One may wonder why an invention like this was created. Essentially, this robotic finger was created to bring an element of human touch to the world of social and digital communication. Digital communication has often replaced the need for social interaction, although social interaction is known as a positive thing for the body. This device always for a person to use their phone for social purposes but to also get the effects of human touch. For example, someone may send a text message and the phone finger activates and scratches the recipient’s hand. This allows for non-physical communication to become physical. It can be thoughtful. It can be needful. But also depending on the person, this may be unwanted and a bit creepy. Either way, this device was created to bring back the human element to a world where non-physical communication has become so rampant in our digitalized lives.… READ MORE ...

Tips for Getting Traction on Your New Blog

Tips for Getting Traction on Your New BlogBlogging is nowadays a marketing tool that most businesses aims to have, but the question always falls on how one can build and gradually increase a following. The concept of sharing new content with a specified audience is always exciting. Reality can, however, kick in very fast when you realize that no one is reading the content shared. What then can you to attract and sustain people to your blog?

Gauge your social media audience

We often assume that it is “fun” or news accounts can have the potential of getting a large following. Consider an ICBC Lawyers Surrey BC firm looking to educate the audience on the importance of understanding their rights when looking to file a personal injury claim. While this might sound dull to some, those who’ve been affected are likely to gravitate toward such content.

It is therefore helpful to know who’s following your brand and to be mindful to target the right audience. You can also use the analytical tools that brands provide to get an understanding of who is following the brand on the social channels. With that insight, one would be better placed to create content that appeals to them.

Don’t forget the SEO

It goes without saying; one ought to be mindful of the keywords they insert of they wish to have users find them online. There are resources one can use to learn to input SEO to gain traction. If you’re using platforms such as WordPress, there is the option of using plugins such as Yoast to help you optimize the content. While quality is crucial, search engines prioritize SEO as well, in as much as the algorithm keeps changing.

Ask for favors

It is likely that there are several affiliated businesses that you can reach out to share your content. That could perhaps be with the promise to feature them, but having them share on their platform earns your brand more audiences that would have maybe not come across your content. There is equally the option of asking staff members to take part in sharing or providing content ideas so that they feel they are part of the team. Wherever you can, ask for others to share; you would be surprised how many people are willing to help out.

Get creative in sharing

Placing links to the blog at the end of an email signature or part of the company’s bio on social media is also an alternative to getting persons engaged in your content. You should aim to visible when branding and share content with your stakeholders.… READ MORE ...