Marketing

5 Reasons Small Businesses Must Use Professional Business Email
Marketing

5 Reasons Small Businesses Must Use Professional Business Email

- by Nathan Robinson

Did you know that the US tops daily spam emails at 8 billion as of Jan 16, 2023? This number indicates the need and importance of having a good email host for any business.

A professional business emailis a game changer as it represents business credibility and provides brand visibility while establishing a reliable communication channel with your audience. So, when you buy a domain name and hosting, it’s like unlocking a gateway for showcasing your brand for a better connection with a global audience.

What do you mean by Profession Business Email?

A professional or business email address is an email address which contains your business domain name, for instance, customer@yourdomain.com (connecting with your customer).

It helps to link your email and website together, giving your business a professional demeanour.

What are Business Email Benefits

There are several benefits of business email, but now let us look into 5 significant benefits-

1.      Represent Professionalism

A business email creates a professional image in the mind of your audience as it includes your domain.

It links your website, showcasing the distinction between the non-professional email addresses, and allows you to create a sense of trust and seriousness you have towards …

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Powerful Postcard Marketing Tips
Marketing

Powerful Postcard Marketing Tips

- by Nathan Robinson

A direct mail marketing campaign that utilizes postcards is an effective way to retain and acquire customers. Listed below are postcard marketing tips that compel the audience to take action.

Clear Relevant Imagery

The image used on the front of a postcard aims to communicate with the reader and grab attention. Focusing on both is crucial and ensures the image used is clear and crisp with popping colors that stand out. If the postcard is about a property, having a visible photo is essential and attracts more clients.

Personalize Each Postcard

A personalized postcard increases effectiveness and guarantees attention to the direct marketing campaign. When customers see their names on the postcard, they will pay close attention as it feels unique and more personal. Personalize each postcard by including dynamic text fields which contain information like name, job role, and company name.

Track The Performance

The success of a plastic card mailer marketing campaign depends on the business goal and the desired action of postcards. Below are ways to measure conversions.

  • Tracked phone number: Integrate call tracking software to include unique phone numbers for the campaign.
  • Use a specific promotion code for the offers.
  • Unique short URLs: Encourage clients
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