Month: December 2018

Finance Business

Initiate Savings with Recurring Deposits

- by Nathan Robinson

Recurring deposits are a good starting point for those who wish to create regular savings and also earn good interest on the same. This article looks at the benefits of RD accounts for your financial health.

As a new investor, you are justifiably cautious about spending money on risky investments that might tank. You are always on the lookout for fail-safe options in stocks and bonds, but most market-linked opportunities always come with an underlying element of risk.

It is time to turn to a simple, affordable and quite safe option: the recurring deposit.

Initiate Savings with Recurring Deposits

What is a recurring deposit?

A recurring deposit or RD account is a simpler version of the fixed deposit. In a fixed deposit, you set aside a lump sum amount of money in the account, and it is paid a particular rate of interest throughout the deposit cycle. At the end of the deposit tenure, the money is returned to you with the interest earnings on it.

However, in a recurring deposit, you deposit equated monthly sums towards a larger whole. You can open an RD account if you have a savings account with your bank and a proven source of monthly income (since the …

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Business Math Topics

Importance of Email Marketing to Small Businesses

- by Nathan Robinson

If you have not integrated email marketing into your digital marketing strategy, then you are missing out on highly qualified leads and new customers.

Importance of Email Marketing to Small Businesses

Everyone has and uses email. The use of email as a means of communication is not age-restrictive, and the best bit is that it works for millennials too. There is also the fact that the average person has a limited attention span of about 8 seconds when it comes to processing information. Email captures attention in less than those 8 seconds, so, it is the marketing strategy you should leverage.

The other benefits include:

The promise of high returns

As long as your products or services offer the value that your audience is looking for, the use of email to share details of your new products, a sale, newsletter, or a blog update goes a long way in capturing attention of interested customers who will, most likely share the email or buy from you.

Reports reveal that one email has the potential of generating $38 – this translates to 3800 percent return on investment. There is also the fact that 20 percent of the leads that are sent directly to your sales database are qualified leads …

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