Why Should My Business Use Loyalty Cards?
Loyalty programs may seem like treacherous ground for your business. However, they are fantastic routes to create repeat business consistently. What otherwise may have been a one-time purchase can easily turn into a long-term business relationship. Here are some tips to elevate your business to include more rewards at minimal cost on your end.
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Value of the Card, and Expected Return
Cards are virtually painless to create, with very minimal financial investment on your end. In turn, there are a ton of inherent benefits to using loyalty cards to grow your business.
What Rewards Should I Offer?
Specializing offers can be attached to the rewards program in a variety of ways. The most popular routes include:
Email marketing: having offers tied to the emails of loyalty card holders. When viewing those offers through email, they are rewarded with a percentage discount either through in-store purchases or online.
Holiday/Event Related Offers: whether the offer is related to your company or just a general event, you can easily offer something tied to merchandise or services during the holiday season. Remember to always put an expiration date to elevate your sense of urgency.
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