Blogging is nowadays a marketing tool that most businesses aims to have, but the question always falls on how one can build and gradually increase a following. The concept of sharing new content with a specified audience is always exciting. Reality can, however, kick in very fast when you realize that no one is reading the content shared. What then can you to attract and sustain people to your blog?
Gauge your social media audience
We often assume that it is “fun” or news accounts can have the potential of getting a large following. Consider an ICBC Lawyers Surrey BC firm looking to educate the audience on the importance of understanding their rights when looking to file a personal injury claim. While this might sound dull to some, those who’ve been affected are likely to gravitate toward such content.
It is therefore helpful to know who’s following your brand and to be mindful to target the right audience. You can also use the analytical tools that brands provide to get an understanding of who is following the brand on the social channels. With that insight, one would be better placed to create content that appeals to them.
Don’t forget the SEO
It goes without saying; one ought to be mindful of the keywords they insert of they wish to have users find them online. There are resources one can use to learn to input SEO to gain traction. If you’re using platforms such as WordPress, there is the option of using plugins such as Yoast to help you optimize the content. While quality is crucial, search engines prioritize SEO as well, in as much as the algorithm keeps changing.
Ask for favors
It is likely that there are several affiliated businesses that you can reach out to share your content. … » Read more
Starting up a new business is always a challenge, demonstrated by the fact that approximately 50% of new businesses will fail within the first five years. Knowing what the common mistakes are that result in business failure can help new entrepreneurs ensure that they avoid the same mistakes, allowing their organization to grow and thrive. Successful businessman and life-long entrepreneur, Victor Mitchell, lists some of the most common mistakes new business owners make:
Choosing the wrong business structure. Many new business owners will start as sole proprietorships, as there’s less administrative hassle. However, LLCs and corporations are much more robust and can protect personal assets from liability. Smart business owners will consult many resources before settling on the best fit for their enterprise.
Doing everything alone. Many new entrepreneurs fall into the trap of taking on all the roles of the company themselves, leading to burnout and a failed business. All businesses are based on teamwork and delegation of tasks, so ensuring that there’s a strong team in place from the beginning of the venture will set the business up for success.
Hiring the wrong people. There is usually a lot of emphasis on culture fit in new businesses, resulting in the hiring of people based on their personality instead of their skills. Businesses thrive on having skilled employees, not employees that are fun to be around.
Never take risks. All business ventures require some form of risk, and businesses that avoid all risks and play it safe all the time are those that are most likely to fail. Sometimes a calculated risk can turn the fortunes of a small business around.
Taking on too much. While expansion and growth are essential to the success of a business, so is building a solid foundation and infrastructure … » Read more