Author: Christopher Hogans

Business Math Example

Why Promoting With Branded Merchandise Works

- by Christopher Hogans

It can be difficult to come up with the best way to market your business to your clients and one of the most popular ways to do it is through promotional merchandise. Promotional merchandise for sale in Australia can include affordable items like mugs and pencils along with some other more expensive products. People like getting things for free and there are a lot of ways that giving out promotional merchandise can help to strengthen your business. 

Why Promoting With Branded Merchandise Works

They Reward Your Clients 

As a business owner, you appreciate every single one of your customers. While sales and other discounts can show your customers that they appreciate you, chances are that they will forget about it quickly. Promotional products help built your brand’s identity and can also build a relationship with your customer. When someone has an emotional response to a brand, they get passionate about it. This fact is kept in mind when designing a lot of different ways of advertising. Promotional items that your clients use and enjoy can help to ensure that they are committed to your company and what they have to offer. 

Increases Customer Retention 

While gaining customers is important, it’s also important to make …

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Business Start Up

Five Strategic Steps for Startup Marketing

- by Christopher Hogans

There have been many tips that provide information about how to build a startup with the Digital Agency Gold Coast, a powerful tip to find reasonable and other startup ideas. This time I want to share how to implement the right marketing strategy when the product has been made and ready to be thrown to the public.

1. Remarketing

The Digital Marketing Agency site myrobotmonkey describes the correct definition of remarketing which is an advanced feature on Google AdWords especially for the Google Display Network. When used properly this feature is very powerful for increasing sales conversions. Because this remarketing feature will display Google AdWords ads on those who have visited the site. Remarketing is the most basic way that must be done to increase awareness, traffic and ultimately sales.

One way that can also be used for marketing strategies is to install Facebook custom audience pixels. This is important so that you can target consumers who already know your product through advertisements on Facebook. The method is fairly easy, you can simply upload a list of emails and cell phone numbers of at least 20 people, then automatically the custom audience will send the ad. You can also …

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Business Math Topics

Consistent Branding: Why it Matters

- by Christopher Hogans

When it comes to turning your business from a fledgling startup into a global success, branding will play an undeniably crucial role. Some of the world’s biggest brands are enjoying success for any number of reasons – but one of the things they all have in common is that they’re instantly recognisable.

From colours, logos and fonts to a tailored online voice and social media presence, if you’re serious about competing with the giants in your industry, you’ll need to get serious about your branding. Still wondering why? Let the packaging experts from Kendon Packaging offer some insight…

 

Consistent Branding: Why it Matters

Image: Pixabay

Alt text: Coca-Cola bottle tops

 

It makes you credible

As your business starts out, getting customers to consider you a credible brand is no mean feat – after all, unless you have a completely unique idea, chances are there’s a bigger company out there who’s being doing it for longer. This undoubtedly presents a challenge, as your brand is essentially a tiny fish swimming in a very big pond – but it doesn’t have to be this way for long.

This is where branding can be a vital lifeline. From the moment you launch your website and social media …

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Service Business

Welcome to Your New Best Friend: The Phone Finger

- by Christopher Hogans

We have computers, cars, televisions, the Internet, smartphones, devices that speak back to us. So, what else could we use? Haven’t we created everything necessary in society? We’ve pushed technology to its edge, right? Think again, we haven’t created the phone finger or have we?

 

Welcome to Your New Best Friend: The Phone Finger
Recently, there has been an inventor who has created an item that could perhaps become your next best friend. Wouldn’t it be helpful and handy to have a device that could do stuff for you with its own finger? Like pulling itself towards you. Or what about giving you a little tickle to brighten your day. Well, that is exactly what a phone finger can do for you. Some of you may be creeped out by a phone finger. That’s understandable. Isn’t it enough that we have devices that talk to us and cars that drive themselves? Some may think that, but technology has proven time and time again that it aids us and pushes society further. Artificial intelligence has found its way into creating a device that basically allows you and your phone to have a best friend.

Searching the web to learn more about this crafty invention may be a bit hard. …

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Service Business

Tips for Getting Traction on Your New Blog

- by Christopher Hogans

Tips for Getting Traction on Your New BlogBlogging is nowadays a marketing tool that most businesses aims to have, but the question always falls on how one can build and gradually increase a following. The concept of sharing new content with a specified audience is always exciting. Reality can, however, kick in very fast when you realize that no one is reading the content shared. What then can you to attract and sustain people to your blog?

Gauge your social media audience

We often assume that it is “fun” or news accounts can have the potential of getting a large following. Consider an ICBC Lawyers Surrey BC firm looking to educate the audience on the importance of understanding their rights when looking to file a personal injury claim. While this might sound dull to some, those who’ve been affected are likely to gravitate toward such content.

It is therefore helpful to know who’s following your brand and to be mindful to target the right audience. You can also use the analytical tools that brands provide to get an understanding of who is following the brand on the social channels. With that insight, one would be better placed to create content that appeals to them.

Don’t forget the

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