Internet Marketing – Finding Balance Between the Old and the New

Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.

I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.

Using technological tools to enhance connection and communication with other people is a great application.  Using them to replace human interaction – not so good.

Let me give you a couple of examples:

Email Marketing

Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.

Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information that the reader finds useful.

Good: Asking for permission to send email by using an opt-in process.

Not so good:  SPAM-ing people by buying a list or adding them to your database without their permission.

Twitter

Good: Scheduling 10-15% of your tweets to go out automatically but tweeting “in person” the rest of the time.

Not so good: Scheduling most or all of your tweets and almost never showing up “in person” to interact with your Tweeple.                

The question I get asked most often about technology tools like Twitter, Facebook, LinkedIn, email marketing or blogging is, “Can these things help me grow my business and should I bother with them?”

My answer to both is twofold: Yes and No.

Yes, if you are planning to use these and other tools like them to build and strengthen your relationships with the people that you are doing business with already – or …

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Information On Mobile Applications Like Blackberry

The technology world is booming. There are so many different types of Mobile applications that have come to surface lately. Once can literally check out hundreds to thousands a day and still not have looked through everything. This is a constant development, as vendors want to have many varieties and choices so one can purchase at any given time. A Developer can have a field day with Mobiles Development for the Blackberry Applications. Much to the Developer’s delight with the ease of implementation, these new mobile apps. Are commanding and well planned out.

This growing trend of applications has been a hit for many PDA’s. The tremendous amount of functionality has been a show stopper for many years now. Most folks prefer the Blackberry and it’s reliability. One sees it just about everywhere, from nurses to business men and women. It’s functions are suited for everyday life and if one is a corporate professional, this can be a necessity to have.

The Blackberry Development stages are concise and a lot of fun to try. For example, there is an icon that allows one to access their favorite websites, files and contacts. This particular application is much faster than a bookmark. This is one of many, many applications to choose from. Once purchased, one will have many, many hours of enjoyment. The applications can change an un-organized individual to a completely articulate, organized and multi-tasking individual. Mastering the art of these applications are just pure joy!

Mobiles today are fascinating and the capabilities are astounding. From the beautiful color images and some with sound capabilities. Navigating through any one of these applications can be one of the best experiences one has.

There are many phases to developing an application for any PDA. The thought out planning stages are mind …

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