Internet Marketing – Finding Balance Between the Old and the New
Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.
I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.
Using technological tools to enhance connection and communication with other people is a great application. Using them to replace human interaction – not so good.
Let me give you a couple of examples:
Email Marketing
Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.
Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information …
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