Financial Pitfalls That Small Businesses Fall Into

Running a business is tough, and this is especially true for start-ups which may not have started making a profit. Many run into financial challenges due to poor financial management including securing capital, having to borrow money, inability to separate personal from business finances and managing the use of money amongst other issues.

The result is that many businesses close shop after a very short time.   This is why business owners should take financial management classes to make sure that they can understand the financial aspects of the business. Engaging the services of the best tax accounting firm Toronto can also help manage your tax issues to avoid falling into trouble with the tax man.

Financial Pitfalls That Small Businesses Fall Into

So what do you need to consider when dealing with business finances.

Cash reserves

Starting a business requires capital and equity. However, in the initial stages of the business, you will find that more money goes out than in.  The business owner must reserve some cash to help tide him over during this period.

 Lack of forecast.

It is important that the business owner has a forecast of the money he will require to run the business in the initial stages, including rent servicing of …

Read More

Importance of Email Marketing to Small Businesses

If you have not integrated email marketing into your digital marketing strategy, then you are missing out on highly qualified leads and new customers.

Importance of Email Marketing to Small Businesses

Everyone has and uses email. The use of email as a means of communication is not age-restrictive, and the best bit is that it works for millennials too. There is also the fact that the average person has a limited attention span of about 8 seconds when it comes to processing information. Email captures attention in less than those 8 seconds, so, it is the marketing strategy you should leverage.

The other benefits include:

The promise of high returns

As long as your products or services offer the value that your audience is looking for, the use of email to share details of your new products, a sale, newsletter, or a blog update goes a long way in capturing attention of interested customers who will, most likely share the email or buy from you.

Reports reveal that one email has the potential of generating $38 – this translates to 3800 percent return on investment. There is also the fact that 20 percent of the leads that are sent directly to your sales database are qualified leads …

Read More