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Category: Service Business

Internet Marketing – Finding Balance Between the Old and the New

Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.

I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.

Using technological tools to enhance connection and communication with other people is a great application.  Using them to replace human interaction – not so good.

Let me give you a couple of examples:

Email Marketing

Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.

Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information that the reader finds useful.

Good: Asking for permission to send email by using an opt-in process.

Not so good:  SPAM-ing people by buying a list or adding them to your database without their permission.

Twitter

Good: Scheduling 10-15% of your tweets to go out automatically but tweeting “in person” the rest of the time.

Not so good: Scheduling most or all of your tweets and almost never showing up “in person” to interact with your Tweeple.                

The question I get asked most often about technology tools like Twitter, Facebook, LinkedIn, email marketing or blogging is, “Can these things help me grow my business and should I bother with them?”

My answer to both is twofold: Yes and No.

Yes, if you are planning to use these and other tools like them to build and strengthen your relationships with the people that you are doing business with already – or the ones you hope to do business with in the future.

No, if you plan to try and cut corners on the relationship-building part.

When I saw the most recent Star Trek movie it gave me hope because if even young Spock with his whiz-bang, off-the-charts technological thought process can come to realize that the humanity factor is significant, then there’s hope for the rest of us to get it right as we muddle our way through the Jetson-like changes going on all around us.… READ MORE ...

How To Find the Right Paint

Choosing the paint that suits each room of your living space is difficult. With so many options available, picking a paint color can be a daunting task, but it doesn’t have to be. With a few simple tricks, you can find the right paint in no time and leave the rest to professional painters NYC.

How To Find the Right Paint

Match the Decor

A simple and easy way to find a paint that will complement your living space is to use your decor as a starting point. Look for a decoration or piece of furniture in each room that stands out the most, and choose a color that fits with it. For example, if you have a living room with maroon chairs, you could accomplish a bold look by painting your walls maroon as well.

If subtle is more your style, you could complement the brown tones in maroon with beige paint. The same colors would work for wood furniture too! Don’t worry. If this isn’t your forte, professional painters can help you find what paint will match your decor well.

Stick With a Theme

For those who love to be creative and play around with interior design, using a theme can be a fun way to decide on a color to paint your walls. A common theme seen in houses is the beach, using blue and tan paints. Get inspired by the colors associated with your theme.

Choose Your Favorite

If you are still struggling with finding a paint that suits your needs, pick out a can of your favorite color. The most important part of any interior design is making sure you like it, and the same goes for paint. You want to paint your walls a color you will love seeing every time you walk in the room. In that case, why not have professional painters use your favorite color?

No matter what color you choose, following these tips can help ensure it is a color you will love. Leave behind the stress and enjoy picking out a beautiful paint color that will bring new life to your home.… READ MORE ...

The Importance Of Quality Content In SEO And Internet Marketing

SEO and internet marketing can be complicated and frustrating. Search engines algorithms keep changing and it can be uphill struggle to keep up with them. However, search engines improve their formulas in order to bring the most relevant results and the highest quality pages for their readers. They are working to penalize websites with low quality which only seek to get high traffic without any concern about the quality of their content.

Although search engines keep changing their algorithms, there is something you can do to have a good ranking websites or web pages. You need to have many high quality content in your websites. This method will ensure that although your pages or websites might not be on the front page of the search result, they will not end up on the last or even dropped from the result altogether. This also means that you will have quality traffic, people that come to your websites and stay because they found what they are looking for instead of clicking away from your sites as fast as they can.

There are many websites out there that try to market their services and products. You should make your websites more appealing to your customers. You need to have many viewers not merely to get traffic, but also to get sales from it. Some people do not like blatant promotions and some might not need your products and services at the moment. This is where high quality content comes in, to draw people who might be swayed to make purchase from you in the future.

High quality content means that the articles or text on your website is informative and engaging to your readers. Your articles should flow naturally, instead of stuffed with keywords to trick the search engines. Web pages will too many keywords might get penalized as search engines will consider them black hat SEO practices.

Aside from inserting keywords naturally for SEO purpose, high quality content will also make your readers come back for more. They do not necessarily buy your products or services right away. Some of them might decide to hire your services or buy your products in the future, and some might never buy anything from you at all. However, their presence is still quality traffic that will bring a lot of benefit to your sites.

Readers who are interested in your articles might spread the word to their friends, groups, or acquaintances via their social networking sites. This in turn will draw in more traffic. High traffic websites will have higher rank on search engine results. This traffic might also turn into sales.

It takes time and effort to build a web presence, and if some SEO company try to say otherwise, you should be wary of them. They might try to use black hat SEO techniques that may end up getting your websites dropped from the face of the earth or banned altogether.

SEO and internet marketing is an ongoing process which ever … READ MORE ...

The Advantages Of Merchant Cash Advance And Merchant Funding

Business line of credit online, merchant funding, and bank loans help entrepreneurs make their businesses successful. Merchant cash advance is a new kind of merchant funding known to many. In merchant funding through merchant cash advance, a credit card company converts future credit card sales into instant cash that the business owner can use for his/her business. There are several reasons why this type of loan is being preferred by many entrepreneurs than conventional bank loans. Let us look at some of their advantages.

For one, the processing and turnaround with merchant advance is faster. Merchant funding through merchant cash advance can be processed within a few days compared to bank loans, which usually takes a few weeks to months to process. Also, you need to provide a lot of documents such as tax returns, financial statements, etc. A merchant cash advance can be had faster and without too much hassle.

It has a higher approval rate. Merchant advance providers are more generous than banks; they are not so particular and choosy when it comes to approving applications. History of earlier bankruptcies and low FICO does not merit you possibilities of application denial. Generally you are only judged in two things, by your monthly credit card sales and by your number of months in business.

It has no upfront charges. Merchant advances do not oblige you to pay upfront costs such as application fees and some sorts of closing costs. It features a repayment that is more flexible. Typical bank loans strictly need you to repay them a fixed amount monthly. Merchant funding like merchant cash advance is more flexible. Plus, the required monthly repayment amount depends with your business performance. Merchant cash advance is more convenient as they do not usually impose overly expensive penalties if you happen to miss repayment due dates. What happens is that you will be asked to pledge a fixed part of your future credit card sales. Charges are lower when your business is poorly performing.

Personal guarantees are not usually required. When applying for merchant cash advances, you do not have to provide any collateral. When applying for merchant cash advances, you do not have to find a personal guarantor who will assure them of repayment in case you fail to do so. This is because they are more into the business credit card sales and not the owner per se.

Business line of credit online, merchant funding and bank loans sometimes serve as the lifeline of several entrepreneurs. A merchant cash advance would be best for the entrepreneur who needs short term funding to give his/her business a chance to thrive and grow bigger.… READ MORE ...

Do Your DTH TV Recharge On Your Own Easily

Can you imagine your life without DTH TV? Most of you would say that TV is quite important since it keeps you away from boredom. Why should you face issues in order to get your TV recharge done? The online recharge DTH services apps are available so that you can enjoy a seamless TV experience. There are chances that most of you might forget to recharge your TV on time and it leads to mental stress later on. We all are running quite busy and it becomes tough to spare time for this kind of recharge thing. And if you forget doing TV recharge, it results in the form of disrupted DTH service. You do not have to bear this anymore. Online DTH apps are here to keep you away from getting into this kind of situation.  You can easily do your DTH recharge online through online TV recharge apps. There is no need to bank on shops to get to know about the latest or upgraded recharge packs.

Do Your DTH TV Recharge On Your Own Easily

Buy A New Recharge Pack Or Just Upgrade The Base Pack

The online DTH Recharge sites such as MobikWik, FreeCharge, PayTmhave made quite easier for us to get DTH account recharged. The advanced and new age DTH recharge sites have been designed in a great way. Whether you want to buy a new package or just want to upgrade your base pack, you are allowed to do any of them at the same platform. All you need to do is just access the app and go ahead to do use this online service to make your life easier. Doing online

Doing Online DTH Recharge Is Quite Easy and Simple –  

Doing online DTH recharge is quite easier. You need to recharge your DTH clicking the option DTH Account recharge. Choose your required pack and the mode of payment. Various online payment options are available to choose and they all are safe to use. The entire process is quite easy and simple to handle. No matter if you are an experienced user or not, the easy-to-use interface is here to make everything quite simple. You just need to follow the simple steps and your online DTH Recharge will be done in a jiffy.

Enjoy Seamless Tv Experience

Earlier, DTH recharge was not easy to do like it is right now.  Getting DTH recharge used to be a bit time taking and tough.  Fortunately, we are living in a digital world where almost everything is online. DTH recharge has become quite simpler and easier. The online DTH recharge services are here and have also become the most trusted platforms. Legion of users is using it all across the world.

DTH Rechargehas become quite easy to do. We all know how TV is important in our life to take us away from stress. Watching TV with the loved one makes us get filled with positivity and a sense of satisfaction. So, what are you waiting for? It is time to go with the … READ MORE ...