Blogging is nowadays a marketing tool that most businesses aims to have, but the question always falls on how one can build and gradually increase a following. The concept of sharing new content with a specified audience is always exciting. Reality can, however, kick in very fast when you realize that no one is reading the content shared. What then can you to attract and sustain people to your blog?
Gauge your social media audience
We often assume that it is “fun” or news accounts can have the potential of getting a large following. Consider an ICBC Lawyers Surrey BC firm looking to educate the audience on the importance of understanding their rights when looking to file a personal injury claim. While this might sound dull to some, those who’ve been affected are likely to gravitate toward such content.
It is therefore helpful to know who’s following your brand and to be mindful to target the right audience. You can also use the analytical tools that brands provide to get an understanding of who is following the brand on the social channels. With that insight, one would be better placed to create content that appeals to them.
Don’t forget the SEO
It goes without saying; one ought to be mindful of the keywords they insert of they wish to have users find them online. There are resources one can use to learn to input SEO to gain traction. If you’re using platforms such as WordPress, there is the option of using plugins such as Yoast to help you optimize the content. While quality is crucial, search engines prioritize SEO as well, in as much as the algorithm keeps changing.
Ask for favors
It is likely that there are several affiliated businesses that you can reach out to share your content. That could perhaps be with the promise to feature them, but having them share on their platform earns your brand more audiences that would have maybe not come across your content. There is equally the option of asking staff members to take part in sharing or providing content ideas so that they feel they are part of the team. Wherever you can, ask for others to share; you would be surprised how many people are willing to help out.
Get creative in sharing
Placing links to the blog at the end of an email signature or part of the company’s bio on social media is also an alternative to getting persons engaged in your content. You should aim to visible when branding and share content with your stakeholders.