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Month: December 2018

Initiate Savings with Recurring Deposits

Recurring deposits are a good starting point for those who wish to create regular savings and also earn good interest on the same. This article looks at the benefits of RD accounts for your financial health.

As a new investor, you are justifiably cautious about spending money on risky investments that might tank. You are always on the lookout for fail-safe options in stocks and bonds, but most market-linked opportunities always come with an underlying element of risk.

It is time to turn to a simple, affordable and quite safe option: the recurring deposit.

Initiate Savings with Recurring Deposits

What is a recurring deposit?

A recurring deposit or RD account is a simpler version of the fixed deposit. In a fixed deposit, you set aside a lump sum amount of money in the account, and it is paid a particular rate of interest throughout the deposit cycle. At the end of the deposit tenure, the money is returned to you with the interest earnings on it.

However, in a recurring deposit, you deposit equated monthly sums towards a larger whole. You can open an RD account if you have a savings account with your bank and a proven source of monthly income (since the deposit is auto-debited from your account every month). It is a more affordable form of investment than the fixed deposit, since you can pay as little as Rs 2,000 per month towards the account.

Leading banks in India offer competitive recurring deposit interest rates. You can check the recurring deposit interest rates being offered for certain tenures, and the minimum deposit amount to be paid monthly, on your bank’s smartphone app or website.

How does it help your finances?

* It encourages you to save. Though each of us would like to save a part of our income every month, it can become difficult to do so when there are several expenses competing for a share of your salary. However, since the RD money is auto-debited from your account every month, no further intervention is needed on your part. Thus, money is automatically saved easily.

* It is affordable and safe. The recurring depositis more affordable than most conventional investment options, with a good payoff. The recurring deposit interest rate remains constant throughout the deposit tenure, irrespective of market rate changes. So, you can calculate the RD appreciation even before you make the investment, by using an online RD calculator. * It is highly liquid.There may come a time when you need money for an emergency. The RD account can be liquidated easily during a financial crisis, and the money is deposited in your account the same day when the bank receives your termination request. However, you are not paid any interest on premature termination of the recurring deposit account. … READ MORE ...

Importance of Email Marketing to Small Businesses

If you have not integrated email marketing into your digital marketing strategy, then you are missing out on highly qualified leads and new customers.

Importance of Email Marketing to Small Businesses

Everyone has and uses email. The use of email as a means of communication is not age-restrictive, and the best bit is that it works for millennials too. There is also the fact that the average person has a limited attention span of about 8 seconds when it comes to processing information. Email captures attention in less than those 8 seconds, so, it is the marketing strategy you should leverage.

The other benefits include:

The promise of high returns

As long as your products or services offer the value that your audience is looking for, the use of email to share details of your new products, a sale, newsletter, or a blog update goes a long way in capturing attention of interested customers who will, most likely share the email or buy from you.

Reports reveal that one email has the potential of generating $38 – this translates to 3800 percent return on investment. There is also the fact that 20 percent of the leads that are sent directly to your sales database are qualified leads from email marketing. Therefore, not using email marketing to communicate with your audience, especially as big PST tax lawyer is a big mistake. With great content, email is a great way of nurturing and qualifying leads.

At the same time, the use of email is cheap in the content creation process, as well as the creation of LeadPages, lead magnets, and opt-in pages. This marketing strategy also faces fewer government restrictions and compliance procedures.

Email marketing is superior to social media marketing

Your marketing consultants have probably informed you of the important need for you to take your business into the social scene. Perhaps you already did and even got clients from the platforms. But, what if we told you that you could attract many more clients if you took the email marketing path too? Email marketing has been shown to be 40X more effective than Twitter and Facebook combined.

You Are More Likely to Reach the Right Audience

Marketing to the right audience within a niche is the most important part of marketing for small and big businesses. As a small business owner, you have a higher chance of reaching the right people with emails given the fact that people spend about 30 percent of their time at work and 50 percent at home, checking their emails. Also, people check their smartphones 80 times a day. With the right email marketing software, you will easily reach the right people. And since emails are highly personalized, they have a high open rate.

Reports by Marketing Sherpa indicate that 91 percent of adults in the US like promotional emails from the companies they interact with.

Easy to Track Metrics

The success of any marketing strategy relies on how well you track and adjust to your metrics. The email marketing KPIs … READ MORE ...