Importance of Email Marketing to Small Businesses
If you have not integrated email marketing into your digital marketing strategy, then you are missing out on highly qualified leads and new customers.
Everyone has and uses email. The use of email as a means of communication is not age-restrictive, and the best bit is that it works for millennials too. There is also the fact that the average person has a limited attention span of about 8 seconds when it comes to processing information. Email captures attention in less than those 8 seconds, so, it is the marketing strategy you should leverage.
The other benefits include:
The promise of high returns
As long as your products or services offer the value that your audience is looking for, the use of email to share details of your new products, a sale, newsletter, or a blog update goes a long way in capturing attention of interested customers who will, most likely share the email or buy from you.
Reports reveal that one email has the potential of generating $38 – this translates to 3800 percent return on investment. There is also the fact that 20 percent of the leads that are sent directly to your sales database are qualified leads from email marketing. Therefore, not using email marketing to communicate with your audience, especially as big PST tax lawyer is a big mistake. With great content, email is a great way of nurturing and qualifying leads.
At the same time, the use of email is cheap in the content creation process, as well as the creation of LeadPages, lead magnets, and opt-in pages. This marketing strategy also faces fewer government restrictions and compliance procedures.
Email marketing is superior to social media marketing
Your marketing consultants have probably informed you of the important need for you to take your business into the social scene. Perhaps you already did and even got clients from the platforms. But, what if we told you that you could attract many more clients if you took the email marketing path too? Email marketing has been shown to be 40X more effective than Twitter and Facebook combined.
You Are More Likely to Reach the Right Audience
Marketing to the right audience within a niche is the most important part of marketing for small and big businesses. As a small business owner, you have a higher chance of reaching the right people with emails given the fact that people spend about 30 percent of their time at work and 50 percent at home, checking their emails. Also, people check their smartphones 80 times a day. With the right email marketing software, you will easily reach the right people. And since emails are highly personalized, they have a high open rate.
Reports by Marketing Sherpa indicate that 91 percent of adults in the US like promotional emails from the companies they interact with.
Easy to Track Metrics
The success of any marketing strategy relies on how well you track and adjust to your metrics. The email marketing KPIs include open rates, deliverability, click through rates, and unsubscribes. You can measure these weekly and tweak your content, increasing the chances of your emails being read.
The other reasons why you should use email marketing include its ability to drive a lot of traffic to your website, and its personalization.