Month: July 2025

Professional Email Setup Tips for Businesses
Web Hosting

Professional Email Setup Tips for Businesses

- by Nathan Robinson

Email remains most companies’ top channel for sales, support and general communications. However, without purposeful setup decisions, scattered email habits can undermine perceptions of your professionalism and reliability.

From addresses to greetings and signatures, many elements comprise a thoughtful email foundation that elevates trust. Follow this comprehensive guide to implement structural email best practices for your business across key areas.

Secure an Email Domain for Your Business

An email address utilising your company domain name signals business legitimacy from the first touchpoint. For example, contact@yourcompany.com intrinsically reads as more professional than yourname@genericmail.com.

If you currently lack a registered business domain name, prioritise purchasing your company identity or brand as a top-level domain (e.g. .com). Then, subscribe to reliable email hosting services that allow you to create corporate email accounts using your domain.

Take time upfront to establish the proper branded email real estate, even if starting small. This sets the …

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How to scale after business setup in Dubai?
Business

How to scale after business setup in Dubai?

- by Nathan Robinson

Key Takeaways:

  • Scaling requires strategic planning beyond initial business setup in Dubai.
  • Market diversification and product innovation are crucial for sustained growth.
  • Operational efficiency and technology adoption are key to handling increased demand.
  • Securing adequate funding and building a strong team are vital for expansion.
  • Free zones like Meydan Free Zone in Dubai offer advantages for scaling businesses.

Successfully completing your business setup in Dubai is a significant achievement, marking your entry into one of the world’s most dynamic economic landscapes. However, establishing your presence is just the first step. The true test lies in your ability to scale your operations, capture a larger market share, and ensure long-term sustainability. Dubai’s pro-business environment, strategic location, and access to international markets offer immense opportunities for growth, but effective scaling demands a well-thought-out strategy. This article explores the essential elements and practical approaches to scaling your venture after your initial business …

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What are the assumptions of ordinary least squares (OLS) in econometrics
Financial Mathematics Topics

What are the assumptions of ordinary least squares (OLS) in econometrics

- by Nathan Robinson

Ordinary Least Squares (OLS) is the simplest and most widely used estimation technique in econometrics. It provides the Best Linear Unbiased Estimators (BLUE) for the parameters in a linear regression model, provided a specific set of assumptions, known as the Classical Linear Model (CLM) assumptions, are met.

When these assumptions hold, the OLS estimates are considered reliable and trustworthy for statistical inference. When they are violated, the results can be misleading, biased, or inefficient.

Here are the nine core assumptions of OLS, grouped by their impact on your model.

Group 1: Assumptions for Linearity and Data Quality

These assumptions ensure the model is correctly specified and the data is appropriate.

1. Linearity in Parameters

The relationship between the dependent variable and the independent variables must be linear in the parameters.

  • Formal Statement:
  • Implication: This does not mean the variables themselves must be linear; you can use transformations like
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How to Calculate Marketing Campaign ROI for Small Business
Calculating ROI for Business

How to calculate marketing campaign ROI for small business?

- by Nathan Robinson

For a small business, every dollar spent on marketing needs to work hard. Knowing whether your campaigns are generating profit or just burning cash is crucial for survival and growth. That’s where Marketing Campaign ROI (Return on Investment) comes in.

Calculating ROI isn’t just about simple arithmetic; it’s about connecting your marketing efforts directly to your bottom line. Here’s a step-by-step guide for small businesses on how to measure and interpret their marketing ROI.

Step 1: Define Your Total Campaign Costs

The first step is to accurately capture all expenses related to the marketing campaign. This goes beyond the direct ad spend.

Cost CategoryExamples
Direct SpendAdvertising budget (Google Ads, Facebook, print, radio), software subscriptions used for the campaign (e.g., email service provider).
Creative CostsFees paid to a graphic designer, photographer, copywriter, or video editor.
Time/Labor CostsThe hourly wage and time spent by your team (or yourself)
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