A direct mail marketing campaign that utilizes postcards is an effective way to retain and acquire customers. Listed below are postcard marketing tips that compel the audience to take action.
Clear Relevant Imagery
The image used on the front of a postcard aims to communicate with the reader and grab attention. Focusing on both is crucial and ensures the image used is clear and crisp with popping colors that stand out. If the postcard is about a property, having a visible photo is essential and attracts more clients.
Personalize Each Postcard
A personalized postcard increases effectiveness and guarantees attention to the direct marketing campaign. When customers see their names on the postcard, they will pay close attention as it feels unique and more personal. Personalize each postcard by including dynamic text fields which contain information like name, job role, and company name.
Track The Performance
The success of a plastic card mailer marketing campaign depends on the business goal and the desired action of postcards. Below are ways to measure conversions.
- Tracked phone number: Integrate call tracking software to include unique phone numbers for the campaign.
- Use a specific promotion code for the offers.
- Unique short URLs: Encourage clients to visit specific web addresses by sending unique URLs combined with compelling offers.
- QR Codes: QR codes on the postcards are redirected to the website. It helps track and measure those clients who convert through them.
Tracking allows business owners to test various variations, establish what works better, and establish whether the campaign is working.
Clear Bold Headline
A clear headline outlines what the service or the product is and the problem it solves. Clients should get a good idea of what the business offers without reading the rest of the card. Use an actionable headline to reinforce the action customers should take.
Contact Information
It is a fundamental and obvious tip, and the card should include contact information and the company name and logo. Ensure the branding is evident, since a physical post is an effective medium that generates memorable brand awareness.
Marketing with postcards is a popular way to build a business for a lifetime of success and profitability. Postcard printing is a marketing strategy that provides digital website convenience.
