Importance of Email Marketing to Small Businesses
If you have not integrated email marketing into your digital marketing strategy, then you are missing out on highly qualified leads and new customers.
Everyone has and uses email. The use of email as a means of communication is not age-restrictive, and the best bit is that it works for millennials too. There is also the fact that the average person has a limited attention span of about 8 seconds when it comes to processing information. Email captures attention in less than those 8 seconds, so, it is the marketing strategy you should leverage.
The other benefits include:
The promise of high returns
As long as your products or services offer the value that your audience is looking for, the use of email to share details of your new products, a sale, newsletter, or a blog update goes a long way in capturing attention of interested customers who will, most …
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