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Internet Marketing – Finding Balance Between the Old and the New

- by Nathan Robinson

Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.

Internet Marketing - Finding Balance Between the Old and the New
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I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.

Using technological tools to enhance connection and communication with other people is a great application.  Using them to replace human interaction – not so good.

Let me give you a couple of examples:

Email Marketing

Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.

Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information …

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Finance Business

Are You Dogfooding Your Own Marketing?

- by Nathan Robinson

Dogfooding, or, “eating your own dog food” is typically what happens when a company uses the products that it makes. Dogfooding in the context of marketing and communications, especially insofar as social media is concerned, is when an organization takes the time to leverage new age marketing technology to develop community, drive awareness and enhance the culture of its own organization before, as I always say to my audiences, “inflicting new media on their customers”.

Are You Dogfooding Your Own Marketing?
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So what, you say? Well, you may already know that digital and emerging media is outsourced far less than any other type of marketing activity. The reason is that any social media effort needs to be piloted by a true steward of the brand. The steward is someone who gets the convergence of the personal nature of social media and the cultural imperative for organizations who decide to truly engage with their stakeholders. …

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Finance Business

What You Need to Know About Cash Advances

- by Nathan Robinson

Have you ever been to a vendor that requires you to pay in cash, when all you have is a credit card? If you make a lot of purchases with your credit card, then you probably run into this scenario all of the time. Fortunately, there are alternative funding options for those who use credit cards. This alternative option is a cash advance.

What Is a Cash Advance?

Cash advances are simply short-term loans that you receive from your credit card company. You can use your credit card to withdraw money for purchases at an ATM. A cash advance Bordentown NJ banks provide offer you flexibility when it comes to your purchase. If you are someone who uses credit cards more often than cash, then you might find yourself in a dilemma if you frequent a store that requires cash.

What Are the Benefits of a Cash Advance?

There are …

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Service Business

How To Find the Right Paint

- by Nathan Robinson

Choosing the paint that suits each room of your living space is difficult. With so many options available, picking a paint color can be a daunting task, but it doesn’t have to be. With a few simple tricks, you can find the right paint in no time and leave the rest to professional painters NYC.

How To Find the Right Paint

Match the Decor

A simple and easy way to find a paint that will complement your living space is to use your decor as a starting point. Look for a decoration or piece of furniture in each room that stands out the most, and choose a color that fits with it. For example, if you have a living room with maroon chairs, you could accomplish a bold look by painting your walls maroon as well.

If subtle is more your style, you could complement the brown tones in maroon with beige paint. The same …

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Service Business

The Importance Of Quality Content In SEO And Internet Marketing

- by Nathan Robinson

SEO and internet marketing can be complicated and frustrating. Search engines algorithms keep changing and it can be uphill struggle to keep up with them. However, search engines improve their formulas in order to bring the most relevant results and the highest quality pages for their readers. They are working to penalize websites with low quality which only seek to get high traffic without any concern about the quality of their content.

The Importance Of Quality Content In SEO And Internet Marketing
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Although search engines keep changing their algorithms, there is something you can do to have a good ranking websites or web pages. You need to have many high quality content in your websites. This method will ensure that although your pages or websites might not be on the front page of the search result, they will not end up on the last or even dropped from the result altogether. This also means that you will have …

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