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Category: BUSINESS MATH

Importance of Email Marketing to Small Businesses

If you have not integrated email marketing into your digital marketing strategy, then you are missing out on highly qualified leads and new customers.

Importance of Email Marketing to Small Businesses

Everyone has and uses email. The use of email as a means of communication is not age-restrictive, and the best bit is that it works for millennials too. There is also the fact that the average person has a limited attention span of about 8 seconds when it comes to processing information. Email captures attention in less than those 8 seconds, so, it is the marketing strategy you should leverage.

The other benefits include:

The promise of high returns

As long as your products or services offer the value that your audience is looking for, the use of email to share details of your new products, a sale, newsletter, or a blog update goes a long way in capturing attention of interested customers who will, most likely share the email or buy from you.

Reports reveal that one email has the potential of generating $38 – this translates to 3800 percent return on investment. There is also the fact that 20 percent of the leads that are sent directly to your sales database are qualified leads from email marketing. Therefore, not using email marketing to communicate with your audience, especially as big PST tax lawyer is a big mistake. With great content, email is a great way of nurturing and qualifying leads.

At the same time, the use of email is cheap in the content creation process, as well as the creation of LeadPages, lead magnets, and opt-in pages. This marketing strategy also faces fewer government restrictions and compliance procedures.

Email marketing is superior to social media marketing

Your marketing consultants have probably informed you of the important need for you to take your business into the social scene. Perhaps you already did and even got clients from the platforms. But, what if we told you that you could attract many more clients if you took the email marketing path too? Email marketing has been shown to be 40X more effective than Twitter and Facebook combined.

You Are More Likely to Reach the Right Audience

Marketing to the right audience within a niche is the most important part of marketing for small and big businesses. As a small business owner, you have a higher chance of reaching the right people with emails given the fact that people spend about 30 percent of their time at work and 50 percent at home, checking their emails. Also, people check their smartphones 80 times a day. With the right email marketing software, you will easily reach the right people. And since emails are highly personalized, they have a high open rate.

Reports by Marketing Sherpa indicate that 91 percent of adults in the US like promotional emails from the companies they interact with.

Easy to Track Metrics

The success of any marketing strategy relies on how well you track and adjust to your metrics. The email marketing KPIs … READ MORE ...

Things You Need To Know For Better LEADERSHIP

When we talk about the professional and practical life so, one thing which we consider important is the team holder and the head of the organization or company responsibility. The whole team and the tasks or decisions matter on the head of the company why because he or she is the main pillar of that organization or company and it is his or her task to rule the team, instruct the team while using the essential and beneficial tactics.

But what if the tricks and tactics aren’t useful? Indeed the business will run towards the bankrupt or you will surely bear the loss. That is why the role of a leader considers an important task.

In this article, I try to cover up all the facts and conditions through which you can save yourself from this hurdle and play a vital role as a great leader by having the proficient leadership qualities.

Things You Need To Know For Better LEADERSHIP

1. Lasting Relationships:

One thing which is important in leadership skills is to maintain and follow the long-lasting relationships. Convincing pioneers accomplish something other than move others to tail them; they realize how to persuade their workers to endeavor wholeheartedly for their organization’s objectives.

Through this, Leaders can easily build up impactful associations with their clients, and customers.

2. Learning Capability:

Another effective leadership skill is to gain the maximum in a profound way; as we see the things are getting advanced so same like this the ways, deals and creativity are also going to be more innovative. To consider this fact, leader as a running association genuinely realize that the quality of their authority is based on their capacity to adjust to abruptly changing conditions and to know how and when to tackle the sudden out turns and circumstances mannerly without heralding.

On the other hand, you can say that having a voracious interest will fuel your craving to continually learn and develop. If you as a leader is serious and passionate about your company then without any asking you will prefer to learn new things for the sake of your company stability and long-lasting life.

3. Act and Work patiently:

Next major key trick for better leadership is to work and act patiently. Tension, shouting and anger gesture and posture look will lead you towards the ruthless and impulsive behavior which not just distracts your teammates but also effect on your decisions. The best quality is to tackle the situation wisely, think patiently, try to act tolerating of vulnerability so this will help you out and give you an assurance to push forward.

4. Communication skills:

Communication is the main source through which you can gain the maximum level of profit. If you have a charismatic personality and have all the skills but your communication skills aren’t good then your personality as a leader will get you nowhere. Having a command on communication skills and try to deliver the clear, concise and articulated ideas is the main asset.

Having these qualities in your personality will … READ MORE ...

Consistent Branding: Why it Matters

When it comes to turning your business from a fledgling startup into a global success, branding will play an undeniably crucial role. Some of the world’s biggest brands are enjoying success for any number of reasons – but one of the things they all have in common is that they’re instantly recognisable.

From colours, logos and fonts to a tailored online voice and social media presence, if you’re serious about competing with the giants in your industry, you’ll need to get serious about your branding. Still wondering why? Let the packaging experts from Kendon Packaging offer some insight…

 

Consistent Branding: Why it Matters

Image: Pixabay

Alt text: Coca-Cola bottle tops

 

It makes you credible

As your business starts out, getting customers to consider you a credible brand is no mean feat – after all, unless you have a completely unique idea, chances are there’s a bigger company out there who’s being doing it for longer. This undoubtedly presents a challenge, as your brand is essentially a tiny fish swimming in a very big pond – but it doesn’t have to be this way for long.

This is where branding can be a vital lifeline. From the moment you launch your website and social media accounts to the point at which you hand out business cards, branding should be at the forefront of your mind – and, of course, the planning for this begins long before users first get a glimpse of your homepage. As with anything, preparation is key – so put in the hours it takes to brainstorm, design and redesign your font sizes, colours, styles and imagery until you’re happy to roll the result out across all aspects of your business.

 It breeds familiarity

With credibility comes familiarity, and as your brand begins to have its voice heard, you’ll soon see the same faces returning time and again. From the logo on your store to the packaging used to wrap goods for customers to take home, make sure your brand is recognised at every opportunity.

In a world which is strongly influenced by the digital sphere, there’s still a huge amount to be said for the power of word of mouth – so don’t underestimate the impact a rave review can have in terms of loyalty.

It encourages loyalty

Speaking of loyalty, once your brand begins to be recognised, you can think about rewarding these customers to improve the likelihood of them returning. Think about advertising specifically to those who have bought from your brand before and create a sense of inclusion that will nurture repeat custom and help buyers to feel special.

Think about how brands like Waterstones, Costa and Nando’s reward their customers – they give them things they know they want. In other words, more money to spend in-store, free coffee or free food. Use this sort of tactic to your advantage and you’ll be able to reward your customers in a way you know will keep them coming back.

Whether it’s your paper bags, website logo or social … READ MORE ...

Manage Your Service Truck’s Inventory with the Touch of a Button

If you or a contractor have been out on a job in your service truck before, you know how expensive and time consuming it is when you don’t have a specific part or piece of equipment for a specific job. It’s even more frustrating when you find that the supply you have is running low and you’d have to order the parts again–which will take a while before they reach you, even with expedited shipping. In the meantime, you’d still have to pay your employees until the job is complete–or worse if you’re working with other contractors. Not only will you lose profits but also face. Your employees will doubt your judgment as a leader and customers will no longer think your company is reliable enough to complete the job on time. Though it seems like this an unavoidable part of the job, that is no longer the case–with the help of service truck inventory software.

 

Manage Your Service Truck's Inventory with the Touch of a Button
What a service truck inventory management software does it that it allows contractors to view the inventory inside storerooms, warehouses, and trucks in real time, so that you can restock, administer, and relocate items time effectively. This type of service is usually provided with the help of a software that is a cloud format like one from https://www.eturns.com/solutions/service-truck-inventory-management. This not only allows contractors to view inside the inventory but also sort the parts based on the job. You can manage the service truck’s–that is on the field–inventory with just your iPhones, tablets, or Android devices, if you have the specific app necessary for the viewing.

This service truck inventory management app allows contractors to ascertain that they have all the correct parts necessary for a job and whether or not they have them in the correct quantities. The app also creates the work-related orders in just seconds so that you don’t have to keep your customers waiting, guaranteeing their satisfaction and increasing business for your company. This kind of software is essential to the success of an inventory system. You can also replenish these inventories with just your phone or other mobile devices.

One of the most impressive features of this type of software is that not only can you restock using your phone, but you can also create and process work-related orders and labor services from your phone as well as asking the customer’s approval and signature online. You can also just use your phone’s camera to scan the low-running item’s barcode for the restocking. Restocking can also be done automatically based on the minimum and maximum quantities that you set. You can also place orders from more than one supplier. To add the new parts all you have to do is add an image, details, and barcode about the items you have purchased so that they can be added to orders. You should also be aware of what to do with unused stocks. This service also provides the most accurate likeness of parts and the type of labor … READ MORE ...