Do you recall the adage “A picture speaks a thousand words”? Well, it is as appropriate inside your online marketing business as it is in any other area of life.
As online marketing businesses adapt to technology, many webmasters are consistent including visual aids such as videos, graphics, and photos to help them boost the attractiveness of their products and get their message across to potential buyers.
Many of your potential buyers will find it far easier to digest the detail conveyed in a picture or graphic image than they will from the main body of your article on its own and uploading appropriate and relevant pictures to your blog can significantly increase the likelihood of your potential buyers quickly understanding what you are trying to say.
Nevertheless, there are a few points to make a note of if you want to be sure of doing this correctly.
Here is a summary of 5 of the most important points to consider when you are adding graphics to your website:
Point 1: Ensure That Your Pictures Are The Right Size:
A picture will have the biggest impact when it sits comfortably within the context of your page and helps tie your story together. You want the photo to add strength to your message, not dilute it, and incorporating an image that is too large or too small will often do more harm than good.
Point 2: Include A Caption Below The Picture:
By including a couple of lines beneath the picture, you will relate your image to the body of your blog post and increase its relevance. Your readers will then link the picture with what you are saying and this will increase the relevance of your site while enabling it to be more memorable too.
For example, if your picture is about internet marketing coaching or growing organic vegetables, this is going to have to be described beneath the picture if it is going to have the most benefit. Just uploading a graphic with no explanation will dilute the impact.
Point 3: Utilize The Alternate Text Feature:
Google and the other search engines cannot read photographs and will take no notice of them when it comes to SEO, no matter how important they are. But you can assist Google to better understand exactly what your photos are about by explaining them working with a few words in the Alternate Text feature.
Your niche keywords are important in your description and make sure it is as succinct as you can if you want to help your search engine optimization.
Point 4: Ensure That Your Pictures Are Clickable:
Many people will click on a graphic they like and by simply linking your pictures to another relevant post or page on your website, or an appealing affiliate product instead, you will capitalize on this opportunity.
Try to remember to keep this link within the context of the subject you are writing about so that someone who clicks on it will only ever be sent to a page or a product that appeals to them.
Point 5: Ensure Your Pictures Remain Relevant:
Pictures will only help you if they are appropriate to the general context of what you are writing about and sit naturally within the body of your post. Incorporating an image for the sake of it that bears no real relevance to the remainder of your article, is probably going to do more harm than good.
So just use images if they help to enhance your main message – to help you to get your point across as efficiently as you can, in other words.