Inclusive Innovation as a Business Imperative: A View from Joe Kiani of Masimo
The relationship between innovation and equity has too often been treated as optional, a matter of goodwill rather than necessity. Yet the evidence is clear that when companies design with equity in mind, they not only address urgent social needs but also create more resilient markets. Joe Kiani, Masimo and Willow Laboratories founder, recognizes that long-term value in healthcare depends on meeting the needs of all patients, not just the privileged few. Inclusive innovation, in this sense, is both a moral and economic imperative.
While focusing on high-end consumers can seem like a direct path to short-term profit, it often overlooks the vast potential of underserved communities. By designing solutions that are accessible to broader populations, businesses can achieve more effective scaling, enter new markets, and strengthen public trust. This equity-driven approach ensures that innovation has staying power, cultivating demand across diverse demographics and regions. Businesses that fail to embrace …
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