5 Tips for Overcoming the US Market
ONE: Pay attention to your business capabilities
The first important step is an honest assessment of your business. Developing an export market takes time: it’s not uncommon for producers to spend three years focusing, energy and costs before getting their first order. So when you focus on your export business, you need to make sure your local operations operate smoothly.
Obtaining export success can create volatile demand forecasts that lead to overstocking or understocking and production variations that limit the capacity to complete orders on time.
Exporters need to be aware that ‘niche’ and ‘small’ in the US is very different to Australia.
For example, if you win a contract with a ’boutique’ supermarket with 10 stores it might sound very manageable, but it’s not unusual for boutique” supermarkets to pull in over $300 000 a week in revenues.
Scaling up production quickly to meet increased demand ultimately requires increased …
5 Tips for Overcoming the US Market Read More