Author: Nathan Robinson

What You Need To Know About Captive Insurance
Finance Business

What You Need To Know About Captive Insurance

- by Nathan Robinson

Captive insurance is the practice of a parent group, or groups, creating a private insurance company to cover the needs for itself and its subsidiaries. This type of insurance can offer many benefits and risks to the companies involved, so talking to a consultant to go over the specifics for your group can give you the best picture of your individual case. Many consultant companies in the captive insurance industry can also help you with the paperwork involved in creating and managing the captive as well as offer other benefits.

What You Need To Know About Captive Insurance

Benefits

One of the benefits you can get from captive insurance is that any dividends from a claim-free year can be put back into the group in the form of returns after retirement or dividends on a yearly basis. Other benefits include lower fees and coverage that better fits your needs. You can go over whether these benefits will work …

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About Business Math

Make These Simple Adjustments to Your Business

- by Nathan Robinson

In the world of business, simple is always better. When you don’t need to put in much effort to yield great results, it can be a perfect situation. If you’re looking for efficient ways to improve your business, then you might feel like there’s no easy way to get started. In truth, there are many great options to consider when you want to get more out of your company. Check out these ideas and find the right fit for you.

Make These Simple Adjustments to Your Business

Talk to Your Staff

One of the best ways to get the ball rolling is by opening up the conversation to the people who work for you. Talking to your staff can give you amazing insight when it comes to how your business is currently faring and the actual problems it will be facing in the near future. The more you learn about how your staff feels, the easier …

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Service Business

Internet Marketing – Finding Balance Between the Old and the New

- by Nathan Robinson

Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.

Internet Marketing - Finding Balance Between the Old and the New
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I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.

Using technological tools to enhance connection and communication with other people is a great application.  Using them to replace human interaction – not so good.

Let me give you a couple of examples:

Email Marketing

Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.

Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information …

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Calculating ROI for Business

Information On Mobile Applications Like Blackberry

- by Nathan Robinson

The technology world is booming. There are so many different types of Mobile applications that have come to surface lately. Once can literally check out hundreds to thousands a day and still not have looked through everything. This is a constant development, as vendors want to have many varieties and choices so one can purchase at any given time. A Developer can have a field day with Mobiles Development for the Blackberry Applications. Much to the Developer’s delight with the ease of implementation, these new mobile apps. Are commanding and well planned out.

Information On Mobile Applications Like Blackberry
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This growing trend of applications has been a hit for many PDA’s. The tremendous amount of functionality has been a show stopper for many years now. Most folks prefer the Blackberry and it’s reliability. One sees it just about everywhere, from nurses to business men and women. It’s functions are suited for everyday life and …

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Finance Business

Are You Dogfooding Your Own Marketing?

- by Nathan Robinson

Dogfooding, or, “eating your own dog food” is typically what happens when a company uses the products that it makes. Dogfooding in the context of marketing and communications, especially insofar as social media is concerned, is when an organization takes the time to leverage new age marketing technology to develop community, drive awareness and enhance the culture of its own organization before, as I always say to my audiences, “inflicting new media on their customers”.

Are You Dogfooding Your Own Marketing?
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So what, you say? Well, you may already know that digital and emerging media is outsourced far less than any other type of marketing activity. The reason is that any social media effort needs to be piloted by a true steward of the brand. The steward is someone who gets the convergence of the personal nature of social media and the cultural imperative for organizations who decide to truly engage with their stakeholders. …

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