Tag: small business

5 Reasons Small Businesses Must Use Professional Business Email
Marketing

5 Reasons Small Businesses Must Use Professional Business Email

- by Nathan Robinson

Did you know that the US tops daily spam emails at 8 billion as of Jan 16, 2023? This number indicates the need and importance of having a good email host for any business.

A professional business emailis a game changer as it represents business credibility and provides brand visibility while establishing a reliable communication channel with your audience. So, when you buy a domain name and hosting, it’s like unlocking a gateway for showcasing your brand for a better connection with a global audience.

What do you mean by Profession Business Email?

A professional or business email address is an email address which contains your business domain name, for instance, customer@yourdomain.com (connecting with your customer).

It helps to link your email and website together, giving your business a professional demeanour.

What are Business Email Benefits

There are several benefits of business email, but now let us look into 5 significant benefits-

1.      Represent Professionalism

A business email creates a professional image in the mind of your audience as it includes your domain.

It links your website, showcasing the distinction between the non-professional email addresses, and allows you to create a sense of trust and seriousness you have towards …

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Fundamental Business Math

Financial Pitfalls That Small Businesses Fall Into

- by Nathan Robinson

Running a business is tough, and this is especially true for start-ups which may not have started making a profit. Many run into financial challenges due to poor financial management including securing capital, having to borrow money, inability to separate personal from business finances and managing the use of money amongst other issues.

The result is that many businesses close shop after a very short time.   This is why business owners should take financial management classes to make sure that they can understand the financial aspects of the business. Engaging the services of the best tax accounting firm Toronto can also help manage your tax issues to avoid falling into trouble with the tax man.

Financial Pitfalls That Small Businesses Fall Into

So what do you need to consider when dealing with business finances.

Cash reserves

Starting a business requires capital and equity. However, in the initial stages of the business, you will find that more money goes out than in.  The business owner must reserve some cash to help tide him over during this period.

 Lack of forecast.

It is important that the business owner has a forecast of the money he will require to run the business in the initial stages, including rent servicing of …

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Business Math Topics

Importance of Email Marketing to Small Businesses

- by Nathan Robinson

If you have not integrated email marketing into your digital marketing strategy, then you are missing out on highly qualified leads and new customers.

Importance of Email Marketing to Small Businesses

Everyone has and uses email. The use of email as a means of communication is not age-restrictive, and the best bit is that it works for millennials too. There is also the fact that the average person has a limited attention span of about 8 seconds when it comes to processing information. Email captures attention in less than those 8 seconds, so, it is the marketing strategy you should leverage.

The other benefits include:

The promise of high returns

As long as your products or services offer the value that your audience is looking for, the use of email to share details of your new products, a sale, newsletter, or a blog update goes a long way in capturing attention of interested customers who will, most likely share the email or buy from you.

Reports reveal that one email has the potential of generating $38 – this translates to 3800 percent return on investment. There is also the fact that 20 percent of the leads that are sent directly to your sales database are qualified leads …

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