Internet Marketing – Finding Balance Between the Old and the New

Ever since Henry Ford invented the assembly line, there has been a battle between those who embrace innovation and those who prefer the status quo – sometimes referred to as the good old-fashioned way of doing things.

I contend that the best of both worlds lies somewhere in the middle of the two and embraces technology and automation without forgetting that behind every machine is a warm-blooded operator and an end user with a beating heart.

Using technological tools to enhance connection and communication with other people is a great application.  Using them to replace human interaction – not so good.

Let me give you a couple of examples:

Email Marketing

Good: Sending a weekly, bi-weekly or monthly newsletter packed with useful information and a small amount of promotional stuff.

Not so good: Sending lots of “buy this from me” promotional messages with no attempt to provide information that the reader finds useful.

Good: Asking for permission to send email by using an opt-in process.

Not so good:  SPAM-ing people by buying a list or adding them to your database without their permission.

Twitter

Good: Scheduling 10-15% of your tweets to go out automatically but tweeting “in person” …

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Information On Mobile Applications Like Blackberry

The technology world is booming. There are so many different types of Mobile applications that have come to surface lately. Once can literally check out hundreds to thousands a day and still not have looked through everything. This is a constant development, as vendors want to have many varieties and choices so one can purchase at any given time. A Developer can have a field day with Mobiles Development for the Blackberry Applications. Much to the Developer’s delight with the ease of implementation, these new mobile apps. Are commanding and well planned out.

This growing trend of applications has been a hit for many PDA’s. The tremendous amount of functionality has been a show stopper for many years now. Most folks prefer the Blackberry and it’s reliability. One sees it just about everywhere, from nurses to business men and women. It’s functions are suited for everyday life and if one is a corporate professional, this can be a necessity to have.

The Blackberry Development stages are concise and a lot of fun to try. For example, there is an icon that allows one to access their favorite websites, files and contacts. This particular application is much faster than …

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Are You Dogfooding Your Own Marketing?

Dogfooding, or, “eating your own dog food” is typically what happens when a company uses the products that it makes. Dogfooding in the context of marketing and communications, especially insofar as social media is concerned, is when an organization takes the time to leverage new age marketing technology to develop community, drive awareness and enhance the culture of its own organization before, as I always say to my audiences, “inflicting new media on their customers”.

So what, you say? Well, you may already know that digital and emerging media is outsourced far less than any other type of marketing activity. The reason is that any social media effort needs to be piloted by a true steward of the brand. The steward is someone who gets the convergence of the personal nature of social media and the cultural imperative for organizations who decide to truly engage with their stakeholders. That steward, and not the outside expert, needs to be steeped in the dog food that the organization is going to be shoveling out…

By dogfooding your digital and integrated marketing efforts, you not only become familiar with the tools and technology, but realize the desired effect of becoming a …

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What You Need to Know About Cash Advances

Have you ever been to a vendor that requires you to pay in cash, when all you have is a credit card? If you make a lot of purchases with your credit card, then you probably run into this scenario all of the time. Fortunately, there are alternative funding options for those who use credit cards. This alternative option is a cash advance.

What Is a Cash Advance?

Cash advances are simply short-term loans that you receive from your credit card company. You can use your credit card to withdraw money for purchases at an ATM. A cash advance Bordentown NJ banks provide offer you flexibility when it comes to your purchase. If you are someone who uses credit cards more often than cash, then you might find yourself in a dilemma if you frequent a store that requires cash.

What Are the Benefits of a Cash Advance?

There are a lot of different benefits from cash advances. The first is that you have access to money quickly and easily. If your credit card has a pin, then you can use an ATM to receive a lump sum of cash as soon as you need it. In addition, you are …

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How To Find the Right Paint

Choosing the paint that suits each room of your living space is difficult. With so many options available, picking a paint color can be a daunting task, but it doesn’t have to be. With a few simple tricks, you can find the right paint in no time and leave the rest to professional painters NYC.

How To Find the Right Paint

Match the Decor

A simple and easy way to find a paint that will complement your living space is to use your decor as a starting point. Look for a decoration or piece of furniture in each room that stands out the most, and choose a color that fits with it. For example, if you have a living room with maroon chairs, you could accomplish a bold look by painting your walls maroon as well.

If subtle is more your style, you could complement the brown tones in maroon with beige paint. The same colors would work for wood furniture too! Don’t worry. If this isn’t your forte, professional painters can help you find what paint will match your decor well.

Stick With a Theme

For those who love to be creative and play around with interior design, using a theme can be a …

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