Skip to content

Category: ABOUT BUSINESS

How Digital Signage Add Product Marketing Value

How Digital Signage Add Product Marketing Value

Digital signages have changed the way advertising and promotional messages are displayed and presented to potential customers. Marketing products and services started out with non-interactive signs that only provide basic information. In comparison, these digital signages are highly interactive and can stream multimedia content. Without a doubt, digital signages have become a beneficial addition across industries. Here are just some of the reasons why it adds value to product marketing and promotion:

Attracts Tech-Savvy Customers

Digital signages are multimedia displays with multiple applications. It could display community-relevant information and advisories in public spaces or marketing and promotional advertising. When used as a brand building tool, it displays product or service information or video advertisements. Tech-savvy consumer markets are on the rise. This new generation uses smart devices to search for products and services. These types of customers are accustomed to multimedia promotional tools that utilize a mix of content. Digital signages cater to their evolving interest.

More Control Over Advertising Content

Investing in a digital system and digital signage software could be a cost-effective option. The digital signage infrastructure typically requires hardware, equipment, and software components. These include the LCD/LED screens, the content management platform, and audio equipment. With the system in place, businesses can control and manage their display network through the connected program. The software also provides the flexibility and ease in tweaking content. Once changes have been made to the material, it can be simultaneously streamed across the display network using the software program.

Provides More Product or Service Information

Old-school advertising had limitations. With their static displays, they can only advertise a set of content. In order to add information, the business would have to commission another set of signages. Digital signages provide content flexibility. Unlike static marketing displays, digital signages allow businesses to change their content as often as they want. They can also combine text, audio, and video content in their campaigns. With this feature, businesses are assured that their promotional campaigns are always attuned with current trends. It also projects the message that the business understands customer needs.

Customizes the Experience

Digital signage technology has seen a growth in the past few years. The global digital signage market is also projected to increase in the future. A long-term forecast for the market predicts that the industry will peak at nearly $22 billion by 2020 due to the increase in customer demand. Digital signages have the power to customize the advertising experience. Some of these displays are highly interactive. This is a great service to the customer who prefers to navigate the information on their own terms. Businesses can integrate other components into the display, such as social media links and other information.

Technology created a cost-effective way for businesses to reach out to their dedicated customers. It also created new opportunities for businesses to establish new customer groups through digital signages. When the content streamed through digital signages are well-made, it could potentially spur interest from potential customers.… READ MORE ...

Tips for Getting Traction on Your New Blog

Tips for Getting Traction on Your New BlogBlogging is nowadays a marketing tool that most businesses aims to have, but the question always falls on how one can build and gradually increase a following. The concept of sharing new content with a specified audience is always exciting. Reality can, however, kick in very fast when you realize that no one is reading the content shared. What then can you to attract and sustain people to your blog?

Gauge your social media audience

We often assume that it is “fun” or news accounts can have the potential of getting a large following. Consider an ICBC Lawyers Surrey BC firm looking to educate the audience on the importance of understanding their rights when looking to file a personal injury claim. While this might sound dull to some, those who’ve been affected are likely to gravitate toward such content.

It is therefore helpful to know who’s following your brand and to be mindful to target the right audience. You can also use the analytical tools that brands provide to get an understanding of who is following the brand on the social channels. With that insight, one would be better placed to create content that appeals to them.

Don’t forget the SEO

It goes without saying; one ought to be mindful of the keywords they insert of they wish to have users find them online. There are resources one can use to learn to input SEO to gain traction. If you’re using platforms such as WordPress, there is the option of using plugins such as Yoast to help you optimize the content. While quality is crucial, search engines prioritize SEO as well, in as much as the algorithm keeps changing.

Ask for favors

It is likely that there are several affiliated businesses that you can reach out to share your content. That could perhaps be with the promise to feature them, but having them share on their platform earns your brand more audiences that would have maybe not come across your content. There is equally the option of asking staff members to take part in sharing or providing content ideas so that they feel they are part of the team. Wherever you can, ask for others to share; you would be surprised how many people are willing to help out.

Get creative in sharing

Placing links to the blog at the end of an email signature or part of the company’s bio on social media is also an alternative to getting persons engaged in your content. You should aim to visible when branding and share content with your stakeholders.… READ MORE ...

CEO of Lead Funding, Victor Mitchell, Lists 9 Common Mistakes When Starting a New Business

CEO of Lead Funding, Victor Mitchell, Lists 9 Common Mistakes When Starting a New Business

Starting up a new business is always a challenge, demonstrated by the fact that approximately 50% of new businesses will fail within the first five years. Knowing what the common mistakes are that result in business failure can help new entrepreneurs ensure that they avoid the same mistakes, allowing their organization to grow and thrive. Successful businessman and life-long entrepreneur, Victor Mitchell, lists some of the most common mistakes new business owners make:

Choosing the wrong business structure. Many new business owners will start as sole proprietorships, as there’s less administrative hassle. However, LLCs and corporations are much more robust and can protect personal assets from liability. Smart business owners will consult many resources before settling on the best fit for their enterprise.

Doing everything alone. Many new entrepreneurs fall into the trap of taking on all the roles of the company themselves, leading to burnout and a failed business. All businesses are based on teamwork and delegation of tasks, so ensuring that there’s a strong team in place from the beginning of the venture will set the business up for success.

Hiring the wrong people. There is usually a lot of emphasis on culture fit in new businesses, resulting in the hiring of people based on their personality instead of their skills. Businesses thrive on having skilled employees, not employees that are fun to be around.

Never take risks. All business ventures require some form of risk, and businesses that avoid all risks and play it safe all the time are those that are most likely to fail. Sometimes a calculated risk can turn the fortunes of a small business around.

Taking on too much. While expansion and growth are essential to the success of a business, so is building a solid foundation and infrastructure to support such growth. Successful business owners are those that understand they’re in for the long haul and plan accordingly.

Not enough marketing. Many new start-ups have a great idea but tend to assume that their idea is enough to carry the business. Successful organizations dedicate themselves to marketing and networking as early on as possible, to ensure steady and sustainable growth.

Stop learning. In these rapidly changing times, businesses need to keep learning and adapting to succeed. Learning from past mistakes ensures that those mistakes won’t be repeated.

Spend too much, or too little. Some new companies are so worried about spending money that they curb growth, while others spend all their investor money within the first couple of months. Smart entrepreneurs are those who plan their spending wisely, knowing when to take on an opportunity and when to pass.

Not being prepared for the lifestyle change. On a personal note, many entrepreneurs find themselves blindsided by how much time starting a new business consumes, and the mental toll it can take.

New entrepreneurs often get caught up in the excitement of a new venture but taking the time to plan and learn from previous mistakes can be … READ MORE ...

Should Is Aware of Investing in A Residence

The real estate marketplace is filled with numerous potential customers. Signing up for real estate market place as being a customer could be a satisfying expertise, if you are purchasing for selling uses or even for residing functions. There is something you should think of, before starting buying. The data in this article will allow you to when buying property.

By using a real estate agent while searching for a new property will manage to benefit you often. They can set up the showings in the residences, path the qualities that you have presently observed and discover the houses that have the features that you are looking for. It will conserve a lot of effort and time on your side by employing an experienced broker.

Should Is Aware of Investing in A Residence

When dealing with a loan company to financial a home obtaining, ensure everything they already have said is created lower within your contract prior to signing it. Generally, oral commitments are useless. Remember, if it’s not in the document, it doesn’t count. Unethical loan providers can even switch out charges in between anything they let you know and what shows up about the agreement.

In order to have a very good experience buying a house you must find a broker who communicates on the very same stage while you. If they are dealing with an extremely occupied agent, some people will be needing far more connection with their broker along the way, and might discover it aggravating.

A single important idea in terms of real estate is to talk with a wide variety of people who have bought real estate during the entire method. This is important not just because of the tips you may pick up, but all through your own house search certain concepts or suggestions will only sound right once your practical experience them directly.

Is to do all that you could to improve your credit history at least 3 months before starting any sort of economic programs, an essential idea to not forget with real-estate buying. This is important since you want to get the best charges and many periods, alterations that are made to your credit score usually do not consider result quickly.

But aren’t sure provided you can afford to pay for it, keep the eyeballs wide open for empty real estate, if you are seeking to purchase a home. Vacant homes are standard signals how the earlier proprietors are ready to sell. The more your home is situated bare, the greater number of determined the proprietors will be to promote.

Through the house hunting cycle, usually very carefully check out the entire home and also the surrounding area. You can take note of any problems and try to have the retailer to correct just as much of such injuries as is possible. You must monitor the neighborhood and find out about the criminal offense price, disasters, any, highways and colleges other related information and facts.

Be sure you analyze the travel periods which will be in the purchase READ MORE ...

Is your business ready for the April 2019 VAT changes?

VAT changed April 2019 Explained

Is your business ready for the April 2019 VAT changes?It’s now less than a year until businesses that file VAT returns will need to do so online via accountancy software. Apart of the Making Tax Digital (MTD) programme, the initiative means some 2.5 million VAT registered businesses in the UK with a turnover exceeding £85,000 will need to submit their VAT returns through software compliant with that of MTD rather than through the HMRC portal.

Both businesses and their accountants are therefore being required to set up and use online software such as QuickBooks, Xero and Sage.  But many companies are still unprepared for the changes. So what can you do to ensure you comply in time? Here, we offer some tips:

Educate yourself and your staff

The first thing to do is confirm – as soon as possible – that your organisation is subject to MTD. There are a few exclusions, including being subject to an insolvency procedure, or being a member of a religious society that has beliefs incompatible with using electronic communications.

If you aren’t exempt, you’ll need to sit down with your accountant to discuss how the changes will affect your business and come up with a new process for billing, preparing accounts and filing data. You can then begin to research different software options to see which would suit your company best.

Inform your staff

Allow your staff as much time as possible to get on board with the idea of digital accounting. Speak to them about what the changes involve and why moving to online accounting is necessary. You may then want to appoint a champion or group of champions – depending on the size of your business – to lead the introduction of the programme.

Introduce the software

Once you’ve found an online provider that fits with your business and can be supported by your accountancy firm, it’s time to introduce it. Ensure your champions are fully trained externally on the software – either by your accountant or by the provider themselves – and are confident to deliver training to the rest of the staff. Providers will be aware of the April 2019 deadline, and will have technical support teams on hand to help iron out any issues you might experience.

Keep in touch with your accountant

Another key aspect of remaining on top of the situation is to keep in regular contact with your accountant. This will help you keep abreast of any updates or changes that are occurring. Remember that your accountancy firm will be trying to help a range of clients with the changes, so don’t expect them to always get in touch with you first – if you have a question or are expecting some information, give them a call.

Many accountancy firms such as a Chartered Accountant in Tunbridge Wells, are busy preparing their clients for the upcoming changes. If your business hasn’t begun the process, now is the time to get started.

READ MORE ...