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Month: November 2018

Consistent Branding: Why it Matters

When it comes to turning your business from a fledgling startup into a global success, branding will play an undeniably crucial role. Some of the world’s biggest brands are enjoying success for any number of reasons – but one of the things they all have in common is that they’re instantly recognisable.

From colours, logos and fonts to a tailored online voice and social media presence, if you’re serious about competing with the giants in your industry, you’ll need to get serious about your branding. Still wondering why? Let the packaging experts from Kendon Packaging offer some insight…

 

Consistent Branding: Why it Matters

Image: Pixabay

Alt text: Coca-Cola bottle tops

 

It makes you credible

As your business starts out, getting customers to consider you a credible brand is no mean feat – after all, unless you have a completely unique idea, chances are there’s a bigger company out there who’s being doing it for longer. This undoubtedly presents a challenge, as your brand is essentially a tiny fish swimming in a very big pond – but it doesn’t have to be this way for long.

This is where branding can be a vital lifeline. From the moment you launch your website and social media accounts to the point at which you hand out business cards, branding should be at the forefront of your mind – and, of course, the planning for this begins long before users first get a glimpse of your homepage. As with anything, preparation is key – so put in the hours it takes to brainstorm, design and redesign your font sizes, colours, styles and imagery until you’re happy to roll the result out across all aspects of your business.

 It breeds familiarity

With credibility comes familiarity, and as your brand begins to have its voice heard, you’ll soon see the same faces returning time and again. From the logo on your store to the packaging used to wrap goods for customers to take home, make sure your brand is recognised at every opportunity.

In a world which is strongly influenced by the digital sphere, there’s still a huge amount to be said for the power of word of mouth – so don’t underestimate the impact a rave review can have in terms of loyalty.

It encourages loyalty

Speaking of loyalty, once your brand begins to be recognised, you can think about rewarding these customers to improve the likelihood of them returning. Think about advertising specifically to those who have bought from your brand before and create a sense of inclusion that will nurture repeat custom and help buyers to feel special.

Think about how brands like Waterstones, Costa and Nando’s reward their customers – they give them things they know they want. In other words, more money to spend in-store, free coffee or free food. Use this sort of tactic to your advantage and you’ll be able to reward your customers in a way you know will keep them coming back.

Whether it’s your paper bags, website logo or social … READ MORE ...

The Career and Successes of Erjon Dobi

The Career and Successes of Erjon Dobi

Erjon Dobi, born in Durres on March 25, 1992. He has completed studies in the United States for an 8 year period from 2006 to 2014. He studied at the reputable Middlesex School, located in Concord, Massachusetts, and then graduated from the University of Richmond, Richmond, Virginia with an average of 9.5 in Business Administration Degree with a focus on Economics and Finance.

Since he was a student, he was able to demonstrate his skills, becoming one of the students highly honored by the academic staff, as well as by his colleagues. He was a member of the Student Managed Investment Fund, where he has managed, together with the group, a fund of more than 500,000 USD.The funds were invested in the US stock market.

In the course of the management period, the fund increased by 18% as a result of efficient investments. Erjon Dobi was also member of the School’s Economic Team and member of the Student Business Association. In the summer of 2014, Erjon returned to Tirana to start a professional career, as an honored student by professors and the university staff.

After returning to Tirana, now with a rich background, in 2016, Erjon has been appointed as the CEO of Dobi Management Shpk. In 2018,  this company listed assets worth over EUR 11,000,000. In addition to being the CEO of Dobi Management Ltd, Erjon Dobi is also the Financial Manager / Member of the Board of Directors for InfoSoft Office Ltd.

InfoSoft Office, founded in 1996 as part of InfoSoft Group, is specialized in meeting the needs of office materials, stationery products, and printing consumables for every market segment. The company is the leader in the Albanian market with over 20 years of experience, thanks to the professionalism and commitment to provide premium-grade products for a broad customer base.

Moreover, he is also the Special Projects Manager / Board Member of the company Algrafika Ltd. Established in 1999, Algrafika is the largest paper distributor in Albania. The company supplies paper and cardboard with over 300 shippers in the Albanian market, as well as various clients in Greece, Kosovo, Montenegro, Isareal, Macedonia, Etc. Over the years, Algrafika has established strong connections with the world’s largest paper making companies, allowing it to bring innovative products to the market with the best quality-price ratio. Furthermore, Dobi has contributed widely in the process of company growth.

Check out one of the successful investments of the company in the following link:

https://www.youtube.com/watch?v=FcAa0B6Gr50

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