Are you making use of Facebook marketing for your business? If you do not, you are missing millions of possible customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to find out how you can develop your Facebook marketing strategy.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.
Be sure that all of your online content is linked to and from Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Consider Facebook to be a platform in sharing content. Facebook is not only about socializing; it’s a major source of content. Treat it as a marketing medium. Write blog posts and then promote them using your Facebook page. Facebook can bring you lots of traffic.
Always be sure that you’re answering things when people ask you questions or leave you comments. Make sure to give helpful answers, and thank them for their time. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Facebook advertisements can help your marketing goals. The ad can be targeted to users of a certain gender or age. You can also work within a budget and do as much or as little as you would like. There are no long-term commitments. When the promotion is over, you can put an end to your ad.
Have a giveaway. Offer a free gift to people who opt in to your newsletter or like your social media pages. It may cost you small amount, but you will have more people to communicate with.
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This is an extremely popular network but some subcultures or age groups favor other sites. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Don’t underestimate the resources necessary for a successful Facebook campaign. So many people are on this site that you want your efforts to pay off. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Make sure to allocate actual resources if you want to maximize results.
Allow people to “share” your posts and updates. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Sharing is what makes Facebook tick. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Build your brand’s personality. If the information you post is bland, then people are going to think this about your business and products. Infuse personality into it, but remain professional while doing so.
Always look out for opportunities to show your leadership. Facebook is great for building leadership in specific niches. Look for any chances to comment or answer questions about topics you are familiar with. It will help you increase brand recognition.
Only add photographs to your Facebook profile that are professional. People will get a good sense of your business from these photos. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. You can offer discounts or a nice prize once your goal of likes is met. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
If your business isn’t on Facebook yet, you should be inspired to change that now. This article should have provided you with much of what you need to start, so stop making excuses. Never stop looking for improved ways to connect with your Facebook fans. Put the above tips to use.